Hi, I am Lucas. Designer, product strategist, TEDx speaker, VP of Design at Roam Digital.
What I've been up to recently
I've been reading a few books
Sometimes, I give talks and interviews
Design Leader in residence at SecondWaveDive
Country Manager NZ at Interaction Design Foundation
Member of the Invision Design Leadership Forum
Convenor at the Best Awards NZ 2020
Judge at Dreams Project
Alumni at d.MBA
Mentoring designers and product people
As the VP of design at Roam Digital, I am responsible for our company's design strategy, process, approach, and professional development of 20+ design team members, across two countries.
I spend most of my days in strategic meetings and communication, either with clients or internal teams. A typical day at work for me consists of me: attending strategy meetings with our senior leadership team, reviewing product decisions in critical projects, connecting people who should be talking with each other, figuring out how to deliver value to a new client, writing documentation, and improving the ways we work.
I built my strengths around product design, product strategy, business design, user experience, end-to-end customer experience, facilitation, and leadership throughout my career.
Partner and design strategist at Studio Flama 2015-2017
Co-founder Brazil operations at Uncollege 2013-2017
Founding member at 99jobs.com 2011-2013
Design and strategy consultant since 2010
Thoughts and resources
This space is for resources I've been collecting over the years around design, business, strategy, leadership, etc. I might post some of my thoughts here every once in a while.
I have been a design leader for quite some time, so I don't get to "be in the tools" much anymore. I am still deeply involved in business, product, and user experience overall decision making with our teams.
As in any excellent product development company, great results come from strong partnership between designers, engineers, and strategists. No one person can claim full credit for the result.
Here are a few recent projects our team launched, from idea to market, that I am proud of being a part of.