Hi, I am Lucas. Designer, product strategist, TEDx speaker, Chief Experience Officer at Roam Digital.
What I've been up to recently
Product and Design Advisor at Osho
Co-founder at Colab
Design Leader in residence at SecondWaveDive
Country Manager NZ at Interaction Design Foundation
Member of the Invision Design Leadership Forum
Convenor at the Best Awards NZ 2020
Judge at Dreams Project
Alumni at d.MBA
I've been reading a few books
Sometimes, I give talks and interviews
Design & Product leadership
As the Chief Experience Officer (CXO) at Roam Digital, I am the executive responsible for Roam Digital's approach to craft and strategic consultancy services by leading the experience strategy, research and insights, business design, product strategy, and product design capabilities across the APAC region.
Before that and still at Roam Digital, I was the VP of design responsible for growing our company's design strategy, process, approach, and professional development capabilities across three countries.
I spend most of my time these days in strategic meetings, collaborative sessions, and communication with clients or internal teams. A typical day at work for me consists of me: attending strategy meetings with our senior leadership team, reviewing product decisions in critical projects, connecting people who should be talking with each other, figuring out how to deliver value to a new client, writing documentation, and improving the ways we work, coaching product and design teams. I also try to get on the tools whenever possible.
I built my strengths around product design, product strategy, business design, user experience, end-to-end customer experience, facilitation, and leadership throughout my career.
Being an optimist, I truly believe in the transformative value of technology, design, and leadership for the betterment of humankind.
Partner and design strategist at Studio Flama 2015-2017
Co-founder Brazil operations at Uncollege 2013-2017
Founding member at 99jobs.com 2011-2013
Design and strategy consultant since 2010
Thoughts and resources
This space is for resources I've been collecting over the years around design, business, strategy, leadership, etc. I might post some of my thoughts here every once in a while.
I have been a design leader for quite some time, so I don't get to be “in the tools" much anymore (sometimes). That being said, I am still deeply involved in business, product, and user experience overall decision making with our multidisciplinary teams.
As in any excellent product development company, great results come from strong partnership between designers, engineers, and strategists. No one person can claim full credit for the result.
Here are a few recent projects our team launched, from idea to market, that I am proud of being a part of.
Thanks for stopping by. 🖤