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    Lucas Coelho

    Hi, I am Lucas. Designer, product strategist, TEDx speaker, co-founder and general partner at Ryft.

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    📍Auckland, NZ

    ✉️ lucasclh@gmail.com

    👀 LinkedIn / Twitter / Medium / Substack

    📷 VSCO

    WHAT I’VE BEEN UP TO

    Product and Design Advisor at Osho

    Co-founder at Colab

    Mentor at adplist.org and designed.org

    Design Leader in residence at SecondWaveDive

    Country Manager NZ at Interaction Design Foundation

    Member of the Invision Design Leadership Forum

    Convenor at the Best Awards NZ 2020

    Alumni at d.MBA

    I've been reading a few books

    Angel investing via Republic.io

    Sometimes, I give talks and interviews

    Design & Product leadership

    As the Chief Experience Officer (CXO) APAC at Roam Digital, I am the executive responsible for Roam Digital's approach to craft and strategic consultancy services by leading the experience strategy, research and insights, business design, product strategy, and product design capabilities across the APAC region.

    Before that and still at Roam Digital, I was the VP of design responsible for growing our company's design strategy, process, approach, and professional development capabilities across three countries.

    I spend most of my time these days in strategic meetings, collaborative sessions, and communication with clients or internal teams. A typical day at work for me consists of me: attending strategy meetings with our senior leadership team, pairing with another designer on the tools, reviewing product decisions in critical projects, connecting people who should be talking with each other, figuring out how to deliver value to a new client, writing documentation, and improving the ways we work, coaching product and design teams. I also try to get on the tools whenever possible.

    I built my strengths around product design, product strategy, business design, user experience, end-to-end customer experience, facilitation, and leadership throughout my career.

    Being an optimist, I truly believe in the transformative value of technology, design, and leadership for the betterment of humankind. Most of my focus and interests lie in Fintech, Health & Wellbeing, Sustainable Energy, and Education.

    PREVIOUS WORK EXPERIENCE

    Head of Design and Digital at Basis 2023 - 2024

    Chief Experience Officer at Roam Digital 2021 - 2023

    VP of Design at Roam Digital 2020 - 2021

    Head of Design at Roam Digital 2017-2020

    Partner and design strategist at Studio Flama 2015-2017

    Co-founder Brazil operations at Uncollege 2013-2017

    Founding member at 99jobs.com 2011-2013

    Design and strategy consultant since 2010

    Design team @Roam, 20+ designers across AU and NZ. Photo from our 2019 design retreat
    Design team @Roam, 20+ designers across AU and NZ. Photo from our 2019 design retreat
    TEDx stage where I talked about the relationship between Design+Education and Technology -
    TEDx stage where I talked about the relationship between Design+Education and Technology - can watch here (no english subtitles yet, unfortunately)
    Part of our team at the NZ Best Design Awards 2019 where we received a Gold for Goodnature
    Part of our team at the NZ Best Design Awards 2019 where we received a Gold for Goodnature
    Our design team principles and values
    Our design team principles and values
    One of the hundreds of workshops I had the pleasure of facilitating for clients
    One of the hundreds of workshops I had the pleasure of facilitating for clients

    Thoughts and resources

    This space is for resources I've been collecting over the years around design, business, strategy, leadership, etc. If you want to read some of my thoughts, I recommend checking out my Substack.

    RESOURCES

    Personal BookshelfQuestions for 1:1 MeetingsMy talks, media and interviewsConfig 2021 - References

    Recent work

    I have been a design leader for quite some time, so I don't get to be “in the tools" much anymore (sometimes). That being said, I am still deeply involved in business, product, and user experience overall decision making with our multidisciplinary teams.

    As in any excellent product development company, great results come from strong partnership between designers, engineers, and strategists. No one person can claim full credit for the result.

    Here are a few recent projects our team launched, from idea to market, that I am proud of being a part of.

    https://roamdigital.com/client-stories/backr
    https://roamdigital.com/client-stories/vonto
    https://cutt.ly/GklQHzQ
    https://roamdigital.com/client-stories/humm

    Aesthetically pleasing

    Work that inspired me recently. I keep a bigger collection of visual inspiration at savee.it→

    http://alexhunting.co.uk/you-can-now-issue-three/
    berlinartprize.com
    berlinartprize.com 2015
    https://mstq.io
    https://design.google/library/youtube-sans-the-making-of-a-typeface/

    Thanks for stopping by. 🖤

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