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Lucas Coelho

Hi, I am Lucas. Designer, product strategist, TEDx speaker, VP of Design at Roam Digital.

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πŸ“Auckland, NZ

βœ‰οΈ lucasclh@gmail.com

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What I've been up to recently

I've been reading a few books

Sometimes, I give talks and interviews

Mentor at adplist.org and designed.org

Design Leader in residence at SecondWaveDive

Country Manager NZ at Interaction Design Foundation

Convenor at the Best Awards NZ 2020

Alumni at d.MBA

Design leadership

As the VP of design at Roam Digital, I am responsible for our company's design strategy, process, approach, and professional development of 20+ design team members, across two countries.

I spend most of my days in strategic meetings and communication, either with clients or internal teams. A typical day at work for me consists of me: attending strategy meetings with our senior leadership team, reviewing product decisions in critical projects, connecting people who should be talking with each other, figuring out how to deliver value to a new client, writing documentation, and improving the ways we work.

I built my strengths around product design, product strategy, business design, user experience, end-to-end customer experience, facilitation, and leadership throughout my career.

Previous work

Partner and design strategist at Studio Flama 2015-2017

Co-founder Brazil operations at Uncollege 2013-2017

Founding member at 99jobs.com 2011-2013

Design and strategy consultant since 2010

Design team @Roam, 20+ designers across AU and NZ. Photo from our 2019 design retreat
Design team @Roam, 20+ designers across AU and NZ. Photo from our 2019 design retreat

TEDx stage where I talked about the relationship between Design+Education and Technology -
TEDx stage where I talked about the relationship between Design+Education and Technology - can watch here (no english subtitles yet, unfortunately)

Part of our team at the NZ Best Design Awards 2019 where we received a Gold for Goodnature
Part of our team at the NZ Best Design Awards 2019 where we received a Gold for Goodnature

Our design team principles and values
Our design team principles and values

One of the hundreds of workshops I had the pleasure of facilitating for clients
One of the hundreds of workshops I had the pleasure of facilitating for clients

Thoughts and resources

This space is for resources I've been collecting over the years around design, business, strategy, leadership, etc. I might post some of my thoughts here every once in a while.

Thoughts

The leadership path
Config 2021 - References
Config 2021 - References

Resources

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Mentorship 2021
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Books and Presentations
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Business and Management
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Questions for 1:1 Meetings
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Talks, media and interviews

Recent work

I have been a design leader for quite some time, so I don't get to "be in the tools" much anymore. I am still deeply involved in business, product, and user experience overall decision making with our teams.

As in any excellent product development company, great results come from strong partnership between designers, engineers, and strategists. No one person can claim full credit for the result.

Here are a few recent projects our team launched, from idea to market, that I am proud of being a part of.

Helping business set up -

Business insights -

Helping refugees settle in Australia -

Humm BNPL -

Aesthetically pleasing

Work that inspired me recently. I keep a bigger collection of visual inspiration at savee.it→

Thanks for stopping by. πŸ–€

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