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Lucas Coelho

Hi, I am Lucas. Designer, product strategist, TEDx speaker, co-founder and general partner at Ryft.

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📍Auckland, NZ

✉️ lucasclh@gmail.com

👀 LinkedIn / Twitter / Medium / Substack

📷 VSCO

WHAT I’VE BEEN UP TO

Product and Design Advisor at Osho

Co-founder at Colab

Mentor at adplist.org and designed.org

Design Leader in residence at SecondWaveDive

Country Manager NZ at Interaction Design Foundation

Member of the Invision Design Leadership Forum

Convenor at the Best Awards NZ 2020

Alumni at d.MBA

I've been reading a few books

Angel investing via Republic.io

Sometimes, I give talks and interviews

Design & Product leadership

As the Chief Experience Officer (CXO) APAC at Roam Digital, I am the executive responsible for Roam Digital's approach to craft and strategic consultancy services by leading the experience strategy, research and insights, business design, product strategy, and product design capabilities across the APAC region.

Before that and still at Roam Digital, I was the VP of design responsible for growing our company's design strategy, process, approach, and professional development capabilities across three countries.

I spend most of my time these days in strategic meetings, collaborative sessions, and communication with clients or internal teams. A typical day at work for me consists of me: attending strategy meetings with our senior leadership team, pairing with another designer on the tools, reviewing product decisions in critical projects, connecting people who should be talking with each other, figuring out how to deliver value to a new client, writing documentation, and improving the ways we work, coaching product and design teams. I also try to get on the tools whenever possible.

I built my strengths around product design, product strategy, business design, user experience, end-to-end customer experience, facilitation, and leadership throughout my career.

Being an optimist, I truly believe in the transformative value of technology, design, and leadership for the betterment of humankind. Most of my focus and interests lie in Fintech, Health & Wellbeing, Sustainable Energy, and Education.

PREVIOUS WORK EXPERIENCE

Head of Design and Digital at Basis 2023 - 2024

Chief Experience Officer at Roam Digital 2021 - 2023

VP of Design at Roam Digital 2020 - 2021

Head of Design at Roam Digital 2017-2020

Partner and design strategist at Studio Flama 2015-2017

Co-founder Brazil operations at Uncollege 2013-2017

Founding member at 99jobs.com 2011-2013

Design and strategy consultant since 2010

Design team @Roam, 20+ designers across AU and NZ. Photo from our 2019 design retreat
Design team @Roam, 20+ designers across AU and NZ. Photo from our 2019 design retreat
TEDx stage where I talked about the relationship between Design+Education and Technology -
TEDx stage where I talked about the relationship between Design+Education and Technology - can watch here (no english subtitles yet, unfortunately)
Part of our team at the NZ Best Design Awards 2019 where we received a Gold for Goodnature
Part of our team at the NZ Best Design Awards 2019 where we received a Gold for Goodnature
Our design team principles and values
Our design team principles and values
One of the hundreds of workshops I had the pleasure of facilitating for clients
One of the hundreds of workshops I had the pleasure of facilitating for clients

Thoughts and resources

This space is for resources I've been collecting over the years around design, business, strategy, leadership, etc. If you want to read some of my thoughts, I recommend checking out my Substack.

RESOURCES

Personal BookshelfQuestions for 1:1 MeetingsMy talks, media and interviewsConfig 2021 - References

Recent work

I have been a design leader for quite some time, so I don't get to be “in the tools" much anymore (sometimes). That being said, I am still deeply involved in business, product, and user experience overall decision making with our multidisciplinary teams.

As in any excellent product development company, great results come from strong partnership between designers, engineers, and strategists. No one person can claim full credit for the result.

Here are a few recent projects our team launched, from idea to market, that I am proud of being a part of.

https://roamdigital.com/client-stories/backr
https://roamdigital.com/client-stories/vonto
https://cutt.ly/GklQHzQ
https://roamdigital.com/client-stories/humm

Aesthetically pleasing

Work that inspired me recently. I keep a bigger collection of visual inspiration at savee.it

Thanks for stopping by. 🖤

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